X

Nintendo Has No Plans to Use Generative AI in Its Games, Company President Says

Nintendo cites issues with intellectual property rights and also says its unique value "cannot be achieved through technology alone."

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
See full bio
Gael Cooper
2 min read
Screen shot from Super Mario Bros World

Don't expect to see Nintendo games relying on generative AI.

 Nintendo

Mario and Luigi aren't jumping on the AI train. In a recent Q&A with investors, Nintendo President Shuntaro Furukawa addressed the issue. Though he said generative AI can be creative, Furukawa reportedly told his audience that the company isn't planning to use the technology in its games.

"In the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related," Furukawa said, according to TweakTown. "Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has issues with intellectual property rights.

ai-atlas-tag.png

"We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone."

A representative for Nintendo didn't immediately respond to a request for comment.

AI will inevitably affect the video-game industry. But as CNET's David Lumb wrote after attending the Game Developers Conference in March, the technology hasn't yet been added to every game. The biggest companies are exploring ways to use it, Lumb wrote, but they still seem hesitant to commit to including AI in a major way in their plans.

There has been some movement, though. Microsoft is partnering with Inworld AI to develop AI game dialogue and narrative tools, and Nvidia and Ubisoft showed off their dynamically responding nonplayer characters at GDC 2024. And Microsoft is also testing an animated AI chatbot character for Xbox that could provide customer support. But as Ohio State senior lecturer Neil Kirby told Lumb, the gaming industry may end up using generative AI in mundane ways, such as including it in production tools.